Day 1: Friends and Family
We were greeted by this adorable Boysenberry sign (pictured below), a helpful guide to the new location. We were beyond excited, considering this was the first store opening for each of us.
Whatever expectations we had were completely blown away by how busy the store was when we arrived. The lines of people waiting to checkout and to get in were evidence of the amazing job the team did setting up the new location. Everything looked beautiful!
Though the evening was titled "Friends and Family Night," everyone was welcome to come in. There were loyal Vera Bradley fans carrying classic prints like Medallion, little girls with their moms holding their Caitlyns and even some ladies who were visiting a Vera Bradley Store for the very first time. Guests and fans new and old snacked on Boysenberry cupcakes almost too beautiful to bite and sipped from Viva la Vera water bottles.
The evening turned out to be the biggest store opening in Vera Bradley history, and I loved being a part of it.
Day 2: Grand Opening
The official opening was the next morning, so we arrived early to help with last-minute preparations, and to attend the ribbon cutting. The team had restocked the shelves and made sure everything looked absolutely perfect before the doors opened.
Oh, the colors ...
I was constantly making my own Wish List in my head as I walked around the store ...
This was my favorite product display - I just love Lemon Parfait!
Once the ribbon was cut, the store was officially open and it was time to shop. We helped customers find the right bag and color, which I thought was so much fun! First, the back room is amazing. Just imagine ... every bag in every pattern. Second, I loved getting to hear the customers' stories. Whether they were waxing poetic and reminiscing about patterns, reliving a trip they made to the Outlet Sale or rehashing how they were introduced to our products, everyone had something special to share.
Checking out some of the City Look products.
Before we knew it, it was time to head back to Fort Wayne. It is safe to say that our trip to Cleveland was a success, and such a good time! I loved seeing how the retail side of the business functions. As an avid shopper, seeing the details of a store opening from behind the scenes was a great insight into how a company creates a great customer experience.