To broaden our knowledge and enhance our presentations, representatives from each area come to teach us about their roles in the company's overall mission. By the end of the summer, we should have a deep understanding of how Vera Bradley functions as a whole. Two weeks ago, we heard from Jeff Blade, Vera Bradley's CFO (and a fellow Butler Bulldog), about the Initial Public Offering, and how that has impacted the company so far. Last week, we met Melissa Schenkel and Susan Doctor from Marketing, for a rundown on branding and the use of media outlets for promotion.
We also gathered for a casual, get-to-know-each-other dinner, which was definitely a success. We talked about work, our projects, our hometowns and, of course, the products we've been seeing that we'd love to have, and the previous weekend's events for the Foundation! Next up? There has been talk of a possible trip to Cedar Point, some TinCaps games and a lot of just hanging out at my apartment with my roommate (a fellow Vera intern). I'll be sure to share our adventures on Behind the Seams!