One tradition is the presence of an Ira Yeager painting behind the checkout counter. It all started when Co-founder Barbara Bradley Baekgaard lent one of the paintings from her personal collection to the Fort Wayne store at Jefferson Pointe. Ever since, the paintings have been a staple for each location's decor, and they are each hand selected by Barb and Anne, the Senior Visual Merchandising Creative Director.
Each Vera Bradley Store is also designed to look like someone's home, hence the comfy furniture, beautiful light fixtures and foyer. I found myself surprised by how effortless it all looked in person, especially knowing each store has it's own personality. The hope is that guests will walk in, feel comfortable and have a great experience.
This stack of books and bunny lamp are in the middle of a display of Boysenberry bags, but they make it look just like it all belongs in someone's home!
A hidden treasure that you can always find at Vera Bradley Stores is a beautiful restroom. I'm used to our impeccably decorated bathrooms in the Fort Wayne offices, but this was something I was pleasantly surprised by when I went to the Beachwood store, because I didn't expect it to be this cheery and adorable.