Behind the Seams with summer intern Stephanie Flint

Hi! I'm Stephanie, a senior at Butler University and the Human Resources intern in the Fort Wayne office. As long as I can remember, I have enjoyed collecting Vera Bradley, and I am extremely excited about this summer. Check back to follow what's happening behind the seams at Vera Bradley!

Friday, July 1, 2011

It's all about the details ...

If you feel like your Vera Bradley Store is unique, that's because it really is! They still carry the same products, of course, but the wallpaper, furniture, and other details are all especially coordinated to match the personality and character of the region in which it is located. I was able to see this last week when I attended the Beachwood Place store opening in Cleveland. Our Visual Merchandising team put together, as always, an outstanding display!

One tradition is the presence of an Ira Yeager painting behind the checkout counter. It all started when Co-founder Barbara Bradley Baekgaard lent one of the paintings from her personal collection to the Fort Wayne store at Jefferson Pointe. Ever since, the paintings have been a staple for each location's decor, and they are each hand selected by Barb and Anne, the Senior Visual Merchandising Creative Director.

The Ira Yeager at Beachwood ... absolutely gorgeous!

Each Vera Bradley Store is also designed to look like someone's home, hence the comfy furniture, beautiful light fixtures and foyer. I found myself surprised by how effortless it all looked in person, especially knowing each store has it's own personality. The hope is that guests will walk in, feel comfortable and have a great experience.

This ottoman is my absolute favorite piece in the store, hands down.

This loveseat is perfect for husbands to relax on as their wives shop around ...

What a beautiful vanity, and I love the flowered wallpaper - such a nice touch!

The foyer, complete with red doors and a chandelier.

This stack of books and bunny lamp are in the middle of a display of Boysenberry bags, but they make it look just like it all belongs in someone's home!

The coffered ceiling, crown molding, and chandelier look amazing altogether ...

A hidden treasure that you can always find at Vera Bradley Stores is a beautiful restroom. I'm used to our impeccably decorated bathrooms in the Fort Wayne offices, but this was something I was pleasantly surprised by when I went to the Beachwood store, because I didn't expect it to be this cheery and adorable.

This lamp is just too cute for words ...


  1. Really? I've been to at least four VB stores and have never seen a restroom.

    1. They're not open to the public, only guests. So the restrooms are in the stock rooms.