Surfing the Web ... It's all in a day's work.

My main project for the summer is basically the dream of any soon-to-be job-seeking college student (like myself). I am working with Human Resources to research and develop a social media strategy for recruiting, observing what kind of cool new methods other companies are implementing. The best part of this job is that my research consists of looking at company websites, twitter accounts, LinkedIn profiles, facebook pages and YouTube accounts all day long. Lately, I’ve been too busy to keep up with my research, but now that our presentations are going to be here oh so soon (exactly two weeks from now) I have to make time so I can be fully prepared to explain what’s going on in the exciting world of recruitment.

Here is a little peek of what I’ve been working on …

twitter – Lots of companies are using their twitter feeds to publicize job openings in addition to sharing information about their culture or their employees, so I follow anyone and everyone from our main competitors to companies like Starbucks and Google. One thing I’ve learned: Recruiters love to tweet … all the time.

So many tweets, so little time ...

YouTube – Some companies are using YouTube to promote their company culture and the organization by posting videos of company events and employee profiles showcasing what they love about their jobs. (How cool is that?!)

Since I’m a marketing major, all of this research is showing me how many different ways social media can be used for one company. Also, I will begin looking for my first post-grad job rather soon, and I’m learning how to be as thorough as possible when preparing for an interview. Most people long for the time to invest in this kind of research, and I’m lucky enough to have it be my job!

I couldn’t end this post without a shameless plug for Vera’s company culture or our open jobs … so check out the official Vera Bradley blog, Inside Stitch, for some fabulous posts about life at Vera Bradley, and be sure to stop by our Careers page to see what openings we have at our home office and in our retail stores!