Behind the Seams with summer intern Stephanie Flint

Hi! I'm Stephanie, a senior at Butler University and the Human Resources intern in the Fort Wayne office. As long as I can remember, I have enjoyed collecting Vera Bradley, and I am extremely excited about this summer. Check back to follow what's happening behind the seams at Vera Bradley!

Monday, July 5, 2010

A very colorful weekend: Southlake, Texas

This weekend, Nissa and I packed our bags and headed to Southlake, Texas for a be colorful event. Vera Bradley was one of the sponsors for the Stars & Stripes event in Southlake Town Square and had a tent full of random acts of color for the crowd!

When Nissa and I arrived, the weather was taking on a color we didn't quite want to see.... dark gray. Locals told us that the weather had been pretty volatile for the last couple of days, and we were probably going to be getting a bit wet!

Unfortunately, clouds were also coming to Southlake!

And then the rain came....

When the crazy weather started, Connie, the assistant store manager at the Vera Bradley store in Southlake, welcomed us to Texas!

Nissa and I frantically moved our boxes of goodies out of the rain--a hard task when you have more boxes than space and everything is WET!

Fortunately, the rain finally stopped. And not only did the rain stop, but the weather turned beautiful! The rain cooled the air temperature (good thing because it was HOT!) and the sun started shining. As the crowds of people started streaming in, we were finally able to set up our tent.

Southlake Town Square: rain or shine!

In addition to Connie, store team members, their friends and family, and friends of other employees volunteered to spread "Random Acts of Color" to the crowds. They were giving colorful lollipops with an offer of saving $10 off a purchase of $50 or more in the Southlake store in July--just in time for the new fall colors coming on Thursday, July 8th! In the tent we had mini bottles of water in Vera Bradley colors and new fall catalogs to get people excited about Vera Bradley.

Colorful ladies in our colorful tent!

Happy street team members (wearing Barcelona--new for fall!)

Spreading "Random Acts of Color" (wearing new fall colors Very Berry Paisley, left, and Hello Dahlia on right)

Despite the bad weather conditions earlier in the evening, tons of people still came to walk around and check out the tents. There were so many things to see, eat, and do: food booths (Chik-fil-A, Dippin' Dots, funnel cakes, and more!), inflatable games for the kids, and face-painting! There was also a live band that kept the tunes coming after the sun went down.

Live music--with dark clouds!

Vera Bradley loves Southlake! We thought we would try to recreate the teaser video... complete with lots of color!

My very tall friend! (with new fall color, Slate Blooms)

Nissa and I...being colorful!

It was really fun getting to talk to everyone who stopped by our booth. We met a woman who was visiting her family but is from Fort Wayne too--and works for Vera Bradley at the Adams Center Road location! I love listening to everyone's connections with Vera Bradley: favorite patterns, recent purchases, and future purchases. We had quite a few husbands and dads that came up to grab a catalog because they knew their mothers/wives/daughters were fans!

Nissa even gave the Chik-fil-A cow a random act of color!

Very cute color recipients

And now, for the main event.... fireworks!

We ended the day with a late dinner and many sighs of relief that the rain didn't ruin our plans! The next morning, we went back to the Vera Bradley store to say bye to Connie and do a little shopping. My purchases: a Ditty Bag in Calypso and Pocket Folders in Carnaby :)

The Vera Bradley store at Southlake Town Square

Then it was back to the airport to fly home to Fort Wayne. By the end of our trip, we had been through four flights in 48 hours, the Texan heat, a downpour in the midst of setting up our tent... and a fun event! Our random acts of color made a lot of people happy--kids got a sweet treat, moms got a sweet deal, and we got to hang out in Texas! It was a definite success for everyone!


  1. 1. I love Dippin' Dots!
    2. Do you think you can bring "Random Acts of Color" to NASA? As a NASA employee, I have always found the white spacesuits to be a bit drab.

  2. Are you guys going to sell bigger bags in Texas or was this simply a bad joke? I think mostly a bad joke. Good to see Vera Bradley keep expanding. You guys should do hospital bedding, that boring old white could use improving

  3. I'm so glad to see you enjoyed Texas! The Southlake store is my very favorite store and all the employees there are WONDERFUL! Love the new colors and thanks to your team for the late nite putting up the new colors. I was one of the crazy ones up at midnight checking the website for the new items - hehe. Then I was off the next day to the Southlake store to purchase all of my new Very Berry Paisley bags that I LOVE!!!

  4. I love my Southlake VeraBradley store! Everyone is always so nice and helpful!