How I Landed My Dream Internship at Vera Bradley

It seems that everywhere I go these days, I find myself bragging about my fabulous summer internship at Vera Bradley. The question everyone seems to have, whether it’s my friends at Butler, my family or new acquaintances, is, “How did you get that job?” So, here are five helpful tips from Human Resources to help you land a wonderful internship or position at Vera Bradley, or anywhere really!

• Research the internship program. Since you are reading my blog, you are already initiating this process! Our blogs (Inside Stitch and Behind the Seams) give some great information about the program. Research is such an important step, because not every internship program is made the same, so you need to know what kind of opportunities you will have. In the case of Vera Bradley, you are getting yourself into the best summer internship imaginable … but I’ll admit I’m slightly biased. My research also meant asking Libby (the 2010 Vera Bradley intern blogger) every question I could think of! (She was so sweet and helpful, of course!)


• Research the company and the position. You want to be as knowledgeable going into the interview stage. By knowing what the job will entail, it will be much easier for you to apply your own skills and knowledge to that position. Also, it always looks good when you know what is happening in the industry, or what new products the company is introducing.


• Dress for success. Make sure that you are comfortable yet professional, and keep in mind that it is always better to be dressier than casual. Also, remember that the better you feel about yourself, the better you will do in your interview! (I even dressed up for my phone interview with Vera Bradley).


• Take the interview seriously. This also goes for how you act before and after the interview, from scheduling, to being prepared and bringing extra resumes, and following up with a “Thank You” email or note.


• Be yourself! By being true to yourself, you will be doing a favor to both you and the company. They want to make sure that you will fit in with the company culture, and you should as well, because you don’t want to be somewhere that you won’t be happy in the long run.

By doing all of these things, who knows, you might be one of Vera Bradley’s next interns!

The 2011 Vera Bradley interns.

Surfing the Web ... It's all in a day's work.

My main project for the summer is basically the dream of any soon-to-be job-seeking college student (like myself). I am working with Human Resources to research and develop a social media strategy for recruiting, observing what kind of cool new methods other companies are implementing. The best part of this job is that my research consists of looking at company websites, twitter accounts, LinkedIn profiles, facebook pages and YouTube accounts all day long. Lately, I’ve been too busy to keep up with my research, but now that our presentations are going to be here oh so soon (exactly two weeks from now) I have to make time so I can be fully prepared to explain what’s going on in the exciting world of recruitment.

Here is a little peek of what I’ve been working on …

twitter – Lots of companies are using their twitter feeds to publicize job openings in addition to sharing information about their culture or their employees, so I follow anyone and everyone from our main competitors to companies like Starbucks and Google. One thing I’ve learned: Recruiters love to tweet … all the time.

So many tweets, so little time ...

YouTube – Some companies are using YouTube to promote their company culture and the organization by posting videos of company events and employee profiles showcasing what they love about their jobs. (How cool is that?!)

Since I’m a marketing major, all of this research is showing me how many different ways social media can be used for one company. Also, I will begin looking for my first post-grad job rather soon, and I’m learning how to be as thorough as possible when preparing for an interview. Most people long for the time to invest in this kind of research, and I’m lucky enough to have it be my job!

I couldn’t end this post without a shameless plug for Vera’s company culture or our open jobs … so check out the official Vera Bradley blog, Inside Stitch, for some fabulous posts about life at Vera Bradley, and be sure to stop by our Careers page to see what openings we have at our home office and in our retail stores!