"For the frill of it"!

On Saturday I headed to the Vera Bradley Store in Kenwood Town Center for the Frill photo shoot. The shoot was for girls 13-18, and they posed with their favorite bag from the Frill collection while our photographer Jeff snapped their pictures.

Jeff and a model--in action!

The shoot was so much fun! I think we had the cutest girls in the tri-state area come and strike their best poses--many were naturals in front of the camera! Emily, a member of the photo team, set up a computer screen so everyone could see each picture as it happened.

Emily, working behind the scenes.

Adoring fans/managers/paparazzi of the models!

I think everyone had a blast! Any nerves that were there quickly disappeared under Jeff's expert guidance. I loved listening to the proud moms, friends, and sisters who were standing on the sidelines and watching the girls pose!

One girl definitely won the "Most Enthusiastic" Award--she was jumping in the air and lying on the ground to get the best shot. I think she took a few cues from Tyra's "America's Next Top Model" before coming!

Part of the Kenwood team, working it with their Frill!

In addition to the photo shoot, the store also had a spot where guests could enter to win Frill prizes, a contest for the favorite Frill color (Very Berry Paisley was in the lead the last time I looked!), and a refreshment stand with Frill cookies from a Fort Wayne institution, the Cookie Cottage. I also had a few special guests come: my grandma, aunts, and cousin! Jeff snapped a few Frill family portraits of us :)

The shoot was a success and I can't wait to check out the pictures on the Vera Bradley Facebook page. Next up: back to the store for Vera's Birthday festivities! Stop by on Wednesday!