Behind the Seams with summer intern Stephanie Flint

Hi! I'm Stephanie, a senior at Butler University and the Human Resources intern in the Fort Wayne office. As long as I can remember, I have enjoyed collecting Vera Bradley, and I am extremely excited about this summer. Check back to follow what's happening behind the seams at Vera Bradley!

Friday, June 25, 2010

A walk on the wild side with CheetahMail

Yesterday the Vera Bradley web team had a visit from Experian CheetahMail, an email marketing and customer intelligence company. CheetahMail works with Vera Bradley in sending out the emails the web team creates.

I thought they gave a very interesting presentation! They presented on email trends, how to keep the interest of email subscribers, and even the most effective subject line content. Since listening to their presentation I have already started to look at my email inbox differently!

David Hirsch, Doug Turpel, and Liz Gould from CheetahMail (with new Vera Bradley ties and a tote!) with my mentor Sarah and I.

And the moment everyone had been waiting for? Chick-fil-A for lunch! Now that is what I call mixing business with pleasure :)

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